Friday, 15 September 2023

CENTURION: In a cricket spectacle for the ages, Heinrich Klaasen orchestrated a breathtaking innings, propelling South Africa to a resounding 164-run victory over Australia at SuperSport Park in Centurion. This masterful performance has now brought the Betway One-Day International (ODI) Series to an exhilarating 2-2 deadlock.

Klaasen's right-handed brilliance saw him unleash a staggering 174 runs from a mere 83 deliveries, featuring a remarkable tally of 13 towering sixes and 13 pristine fours. This astounding display propelled the Proteas to an imposing total of 416 for five, marking their second-highest score against the touring Australians.

The record books were rewritten as Klaasen partnered with David Miller (82* off 45 balls, 6 fours, 5 sixes) to amass an unprecedented 222-run alliance. Rassie van der Dussen also chipped in valiantly with 62 runs off 65 balls, comprising 7 fours and 2 sixes.

In a subsequent twist, Lungi Ngidi seized four wickets for 51 runs, and Kagiso Rabada claimed three for 41 runs, cementing South Africa's second-largest triumph over their arch-rivals.

This remarkable victory marks a spectacular turnaround for Rob Walter's team, following initial losses in the series and a 3-0 setback in the preceding KFC T20 International (T20I) series. The stage is now set for a gripping series decider at DP World Wanderers Stadium in Johannesburg on Sunday.

Notably, South Africa was without regular captain Temba Bavuma at the outset due to an adductor strain, with T20I skipper Aiden Markram stepping into leadership. Despite losing the toss and being placed in to bat, the team made a steady start, largely due to the contributions of Quinton de Kock (45) and Reeza Hendricks (28), who combined for a 64-run opening partnership.

Van der Dussen maintained the momentum alongside De Kock, with the latter departing just shy of reaching 100. Captain Markram's departure further fueled the Australian resurgence. However, from the 26th over, South Africa embarked on an astonishing journey, with Van der Dussen and Klaasen orchestrating a 74-run partnership for the fourth wicket.

The latter half of the innings saw Klaasen and Miller forge an exceptional partnership characterized by a scorching run rate of 14.47 runs per over—the highest ever recorded in ODIs for a 200-run-plus partnership. Klaasen achieved his third ODI century, setting a new record for the highest individual score in ODIs by a batter entering the game in the 25th over or later. The 20 sixes struck by South Africa in their innings marked a historic milestone.

For Australia, Adam Zampa's 113 runs conceded in 10 overs equalled a world record, with Josh Hazlewood's two for 79 being their standout performance.

In response, Lungi Ngidi delivered a formidable performance by claiming two early wickets, including those of David Warner (12) and captain Mitchell Marshall (6). Australia found themselves in a precarious position at 22 for two.

Further complications arose when Travis Head (17) was forced to retire hurt after sustaining an injury to his hand. The departures of Marnus Labuschagne (20) and Marcus Stoinis (18) deepened the visitor's plight, leaving them at 113 for four in the 16th over.

While Tim David contributed 35 runs and Alex Carey spearheaded the batting with 99 runs off 77 balls, including 9 fours and 4 sixes, Ngidi's intervention once again disrupted their efforts. Ultimately, Carey's valiant resistance ended with the Australians being all out for 252 in 34.5 overs, culminating in a comprehensive South African triumph.

With the series now hanging in the balance, the cricketing world eagerly awaits the epic showdown at DP World Wanderers Stadium.

Proteas ODI squad against Australia:

Temba Bavuma (Captain, DP World Lions)
Gerald Coetzee (Momentum Multiply Titans)
Quinton de Kock (Momentum Multiply Titans)
Bjorn Fortuin (DP World Lions)
Reeza Hendricks (DP World Lions)
Marco Jansen (Dafabet Warriors)
Heinrich Klaasen (Momentum Multiply Titans)
Sisanda Magala (DP World Lions)
Keshav Maharaj (Hollywoodbets Dolphins)
Aiden Markram (Momentum Multiply Titans)
David Miller (Hollywoodbets Dolphins)
Lungi Ngidi (Momentum Multiply Titans)
Andile Phehlukwayo (Hollywoodbets Dolphins)
Kagiso Rabada (DP World Lions)
Tabraiz Shamsi (Momentum Multiply Titans)
Rassie van der Dussen (DP World Lions).
Betway ODI Series:

Thursday, 07 September – 13:00: South Africa lost to Australia by 3 wickets at Mangaung Oval, Bloemfontein.
Saturday, 09 September – 13:00: South Africa lost to Australia by 123 runs at Mangaung Oval, Bloemfontein.
Tuesday, 12 September – 13:00: South Africa beat Australia by 111 runs at JB Marks Oval, Potchefstroom.
Friday, 15 September – 13:00: South Africa beat Australia by 164 runs at SuperSport Park, Centurion.
Sunday, 17 September – 10:00: South Africa vs Australia – DP World Wanderers Stadium, Johannesburg.


Photo: AFP
[Submitted by Kevin Rademeyer]

Rugby, a sport renowned for its rugged intensity and indomitable team spirit, traces its origins back to a rather unconventional beginning. In 1823, a student by the name of William Webb Ellis, during a game of football, defied convention by picking up the ball and crossing the field with it. This historic moment marked the genesis of rugby, breaking the established rules of the game at that time.

Fast forward to the present day, where the creative minds behind the Rugby World Cup 2023 Opening Ceremony have chosen to honor this tradition of breaking the mold. In a departure from the usual ceremony standards, they aim to tell a story deeply rooted in French culture.

Led by the talented Jean Dujardin, known for his acting prowess and co-writing contributions to the ceremony, a diverse ensemble of approximately thirty individuals embodying France's rich culture and world-renowned art de vivre will take center stage.

These distinguished guests of honor hail from various artistic disciplines, including film, music, dance, urban culture, gastronomy, and craftsmanship. Together, they will mesmerize the 80,000 spectators at the Stade de France and millions of TV viewers with a poetic and vibrant journey through a narrative of romance and brotherhood.

The cast's talents will be augmented by a supporting ensemble of 44 professional artists, including dancers and acrobats, alongside an impressive 240 volunteers. In the spirit of celebrated filmmaker Jacques Tati, the story they will unfold pays tribute not only to rugby but also to the values it embodies. It's an ode to the unique essence that makes France an exceptional place.

The choreography for this magnificent spectacle is the work of Grichka Caruge, who serves as the first assistant director, choreographer, and even a performer in the show. The acrobatic sequences are under the direction of Vivien Loulou, and all participants will dazzle in costumes designed by the talented Lili Kendaka.

Conceived by a trio of visionaries, namely Jean Dujardin (co-writer and male lead), Olivier Ferracci (co-writer, designer, and director), and Nora Matthey de l'Endroit (co-writer, artistic director, and director), this Opening Ceremony is a visually stunning and elegant fresco. It's a portrayal of who we are and what unites us, underscored by humor and self-deprecation, setting the stage for the thrilling Rugby World Cup 2023.

The Opening Ceremony Cast

Main Actors: Jean Dujardin, Grichka Caruge, Alice Renavand, Philippe Lacheau, Vianney, Adriana Karembeu, Eric Massot.

Guests of Honor: Yves Camdeborde, Juan Arbelaez, Yann Arthus-Bertrand, Pierre Augé, Maïtena Biraben, Matthieu Bisquey, Bertrand Bluy, Christelle Brua, Julien Camdeborde, Pascal Campourcy, Amandine Chaignot, Christian Constant, Lenaïg Corson, Ramuntxo Courdé, Bruno Doucet, Julien Duboué, Joël Dupuch, Christian Etchebest, Jean-Pierre Genet, Pierre Hermé, Charlotte Langrand, Mathieu Mandard, Sébastien Pradal, Eric Ospital, Jean-Michel Sanles, Guy Savoy, Charlotte Sénat, Patrick Serrière, Marc Tournier, Thierry Wasser.

Performers: Zaz, Vincent Peirani.

Intrigued spectators can anticipate an unforgettable journey through French culture and rugby history as the Opening Ceremony promises to captivate hearts and set the stage for the thrilling Rugby World Cup 2023.
[Submitted by Kevin Rademeyer]

In the annals of sport's history, the genesis of rugby is often attributed to an audacious act of rebellion. It was 1823, and within the hallowed halls of academia, William Webb Ellis, a spirited student, boldly seized the ball during a game of football, and with unbridled exuberance, embarked on a journey that would redefine a sport and forge an enduring legacy.

Fast forward to the present day, and the creative genius behind the Rugby World Cup 2023 Opening Ceremony has chosen to emulate this very spirit of audacity, charting a course that veers away from the conventional norms of ceremonies. This is not merely an event; it is an artistic expedition that seeks to traverse the boundless realms of French culture, etching a narrative that weaves through the very tapestry of their rich heritage.

At the helm of this extravagant affair stands none other than the charismatic Jean Dujardin, acclaimed actor and co-writer of this sensational ceremony. Leading a troupe of approximately thirty luminaries, these virtuosos of culture, each a luminary in their own right, represent the cradle of French civilization, where artistry and savoir-faire have earned global reverence.

From the realms of cinema, music, dance, and urban culture to the realms of gastronomy and craftsmanship, these distinguished guests of honor are poised at the epicenter of the Opening Ceremony. Here, amidst the grandeur of Stade de France, in the presence of 80,000 fervent fans and an international audience in the millions, they shall orchestrate a mesmerizing odyssey, painted in the vibrant hues of poetry and brotherhood.

This enchanting spectacle brings together a constellation of stars, including 44 consummate professional artists who shall dance and perform acrobatics to create a breathtaking tableau. An additional 240 volunteers, driven by their passion, will join this celestial ensemble. Together, they shall not only pay homage to the sport of rugby but also extol the hallowed values it embodies, crafting an ode to the essence of France that renders it a truly unique tapestry in the world.

The choreography of this magnum opus is entrusted to the brilliant Grichka Caruge, a first assistant director, choreographer, and a performer extraordinaire in his own right. The realm of acrobatics is led by the visionary Vivien Loulou, while the exquisite costumes adorning these luminaries are conceived and designed by the illustrious Lili Kendaka.

The architects of this extraordinary spectacle, Jean Dujardin, Olivier Ferracci, and Nora Matthey de l'Endroit, have meticulously crafted the Opening Ceremony as an opulent and colorful fresco. It serves not only as a mirror reflecting the collective identity of the French people but also as a testament to the unifying spirit that binds them together. Amidst all its grandeur, the ceremony remains grounded in humor and self-deprecation, a testament to the innate charm of the French, before heralding the commencement of the Rugby World Cup 2023.

In tandem with this flamboyant opening act, the rugby gods themselves convened an electrifying showdown on the hallowed turf of the Stade de France. In a display of sheer sporting prowess, France's full-back, the indomitable Thomas Ramos, etched his name in the annals of rugby history, delivering an awe-inspiring performance that left the world breathless.

The journey began with the All Blacks drawing first blood, a mere 92 seconds into the contest, as Mark Telea flawlessly plucked Beauden Barrett's precision cross-kick from the heavens. However, Thomas Ramos, with his unerring boot, orchestrated a spectacular turnaround, converting three impeccable penalties to thrust Les Bleus into a 9-8 halftime lead.

New Zealand, never ones to back down, countered ferociously, with Telea securing his brace courtesy of Richie Mo'unga's eloquent floated pass, snatching the lead back. Yet, the tide of the game irrevocably turned when Damian Penaud, inches away from glory, was denied only by Mo'unga's desperate tackle. France, ignited by this near miss, seized the narrative.

Penaud, responding to Matthieu Jalibert's siren call, etched his 30th test try, sending a thunderous wave of jubilation across the stadium. With All Blacks wing Will Jordan banished to the sin bin, Ramos delivered two more majestic penalties, punctuating the All Blacks' despair. And as the grand finale to this epic saga, Melvyn Jaminet crowned the night with a triumphant try, igniting an exuberant party in the heart of Paris.

In the aftermath, the Mastercard Player of the Match, the gallant Gregory Alldritt, basked in the glory of French triumph, proclaiming, "I'm proud to be French tonight." Raphael Ibanez, France's general manager, extolled the team's indomitable spirit, emphasizing the paramount importance of unity on the World Cup's opening day.

For New Zealand, coach Ian Foster acknowledged the formidable challenge presented by France, their struggle to maintain momentum, and the arduous journey that lay ahead. Ardie Savea, stepping into the captain's shoes after Sam Cane's untimely injury, lauded his team's resilience in the face of adversity.

France's head coach, the ebullient Fabian Galthie, rejoiced in his team's remarkable resurgence, gracefully acknowledging an early setback and underlining the enduring significance of team spirit.

As we bask in the afterglow of this mesmerizing extravaganza, we are reminded that sport, like life itself, is a tapestry woven from the threads of audacity, unity, and flamboyance. The Rugby World Cup 2023 has cast its spell, beckoning us to an extraordinary journey where tradition meets the flamboyant spirit of the modern age.
[Submitted by Estea Rademeyer]

As the curtains fall on the first weekend of the 10th Men's Rugby World Cup, the France 2023 Organising Committee stands at the helm of a thrilling and memorable start to this prestigious sporting event. With matches that have enthralled audiences across the globe, the tournament's kickoff has been nothing short of spectacular.

A Resounding Thank You to Fans

The France 2023 Organising Committee extends its heartfelt gratitude to the passionate French and international fans who breathed life into this grand spectacle. Their unwavering support and infectious enthusiasm have set the stage for what promises to be a historic tournament.

Electric Atmosphere Across Official Venues

From the magnificent stadiums to the vibrant Rugby Villages, the electric atmosphere of the tournament has been palpable. The stadiums played host to more than 220,000 spectators, all eager to witness the magic of rugby in its finest form during the first eight matches. In the Rugby Villages, over 140,000 enthusiasts gathered to witness the opening clash between France and New Zealand. These moments of unbridled emotion and celebration have reverberated throughout the host cities.

Warm Welcome in Team Base Camps

The tournament's spirit of camaraderie extended beyond the stadiums. The Team Base Camps, serving as the homes of the qualified teams during the competition, radiated warmth and hospitality. Local supporters welcomed the players with open arms, creating an environment that encapsulated the true essence of rugby – unity and friendship.

Addressing Challenges Head-On

While the tournament witnessed moments of sheer excitement, there were also challenges that demanded swift solutions. Delays in stadium access for ticket holders in Marseille and, to a lesser extent, in Bordeaux on Saturday temporarily marred the fan experience. However, the France 2023 Organising Committee, in collaboration with local authorities, transport operators, and internal security forces, promptly implemented corrective measures. These actions bore fruit on Sunday, ensuring that all matches were played in a secure environment with seamless access to the venues, ultimately enhancing the fan experience.

A Glimpse into the Future

With the excitement of the first weekend still fresh in our memories, we eagerly await the next round of Rugby World Cup 2023 matches. The action continues on Thursday, September 14th, with a riveting Pool A match between France and Uruguay. As the tournament progresses, the world will be treated to more breathtaking moments, fierce competition, and an undying love for the sport of rugby.

The France 2023 Rugby World Cup has set the stage for a spectacle that will be etched in the annals of sporting history, and we invite fans from around the world to join us on this remarkable journey. The best is yet to come!
[Submitted by Estea Rademeyer]

In a dazzling display of rugby brilliance, the reigning champions, South Africa, opened their Rugby World Cup title defense with a resounding 18-3 victory over Scotland in a captivating showdown that had fans on the edge of their seats. The pulse-quickening clash took place in the enchanting city of Marseille, setting the stage for what promises to be a thrilling tournament.

A Battle of Titans

The Springboks, featuring 14 of the formidable squad that triumphed over England in the 2019 final, faced a tenacious Scottish side that refused to yield easily. The early exchanges were characterized by fierce physicality and uncompromising defense, with both teams vying for supremacy.

Libbok's Grace Under Pressure

Manie Libbok, the Springbok hero of the day, showcased nerves of steel as he calmly slotted two crucial penalties in the first half. His precise kicking would prove instrumental in the final outcome of the match. Speaking of his stunning performance, Libbok humbly remarked, "I’m just stoked that the first step went the way it did. I’m grateful for my forwards to give me the platform. I saw the space out wide so I went there. I’m pleased it came off."

Scotland's Grit and Determination

Scotland, led by their fearless coach Gregor Townsend, exhibited formidable defensive prowess in the initial stages of the game. Townsend praised his team's resilience, saying, "We defended well in the first half, we then grew into the game and the set-piece." Scotland's supporters, a vocal and passionate bunch, cheered their team on with fervor, creating an electrifying atmosphere within the stadium.

A Game-Changing Second Half

The turning point of the match arrived early in the second half when the indomitable Pieter-Steph du Toit and the lightning-fast Kurt-Lee Arendse struck with two sensational tries within three minutes. Du Toit's sheer power and Arendse's electrifying pace left the Scottish defense in disarray, turning the tide decisively in favor of the Springboks.

Libbok's Stunning Cross-Kick

Manie Libbok's crowning moment of genius came with a perfectly executed cross-kick that set up Kurt-Lee Arendse's try, effectively dashing Scotland's hopes of a comeback. The precision and vision displayed in this crucial play left spectators in awe and secured South Africa's commanding lead.

Majestic Scrum Power

The Springboks showcased their renowned scrummaging prowess, further solidifying their reputation as a force to be reckoned with in the set piece. Zander Fagerson felt the brunt of their might, penalized for a collapsed scrum, which further tilted the scales in South Africa's favor.

A Historic Victory

This victory marked the first time South Africa has won their opening match at a World Cup since 2011, a testament to their determination and ambition. The Springboks, unyielding and relentless, extended their winning streak over Scotland to eight, maintaining an impeccable record against their Scottish counterparts outside of Scotland.

A Promising Start to the Journey

As the sun bathed the Stade Vélodrome in its golden glow, Jacques Nienaber's formidable team played the long game, ultimately asserting their dominance. The triumph over Scotland for the third time at the World Cup pool phase has set the tone for a remarkable journey ahead.

In the heart of Marseille, under the gaze of passionate fans, South Africa's Rugby World Cup title defense has begun with a resounding declaration of intent. The Springboks are on a quest for a historic fourth World Cup title, and if this performance is any indication, they are poised to leave an indelible mark on the tournament. Rugby enthusiasts around the world, fasten your seatbelts—this is just the beginning of an epic saga!
[Submitted by Kevin Rademeyer]

Cape Town, South Africa — The countdown has begun, and the excitement is building as South Africa's premier media and entertainment event, FAME Week Africa, draws closer. From September 4th to 6th, this extravaganza is set to celebrate the transformative power of music, television, and film in Africa. It's a gathering where creativity flourishes, dreams become reality, and cultural unity shines.

Under the overarching theme of storytelling and creative expression, FAME Week Africa is poised to redefine narratives and empower generations. It's a clarion call to experience the enchantment that these mediums can unleash.

Adire – A Nollywood Premiere
The spotlight is firmly on FilmOne Studios, Nigeria's cinematic powerhouse, as they make a resounding statement at MIP Africa. They present an exclusive screening of "Adire," a groundbreaking Nollywood masterpiece and FilmOne's inaugural original production. Prepare to be captivated on Sunday, September 3, 2023, in Cape Town.

Producers Networking Cocktail Party
The Netflix Producers' Cocktail Party adds a touch of sophistication to networking. This exclusive event offers industry peers and executives a chance to connect, mingle, and gain invaluable insights into the latest industry trends and strategies.

Primedia Studios
Primedia Studios, renowned for hits like 'The Masked Singer SA' and 'Deal or No Deal SA' on SABC, eagerly anticipates its engagement with the creative industry at MIP Africa. It's the breeding ground for imaginative, groundbreaking content across diverse genres.

Jan Du Plessis, the voice of Primedia Studios, is thrilled about the event. He emphasizes the studio's commitment to nurturing fresh, unique, and intriguing content ideas. Their goal is to provide a platform for emerging creative talent and collaborate with inclusive production companies to create content that resonates with diverse audiences.

Creative Leader's Networking - An Exclusive BBC Event
Recognizing the profound influence of the creative and cultural sectors on society and the economy, FAME Week Africa introduces the Creative Leaders' Networking Function. It's a unique opportunity for industry leaders to connect, learn from the best, and create meaningful experiences that fuel innovation and growth.

Spinners Screening - A Showmax Original
The African film industry takes center stage with the premiere of "Spinners" on Monday, September 4, 2023, at MIP Africa. This eight-part drama series promises riveting entertainment for Sub-Saharan Africa on Showmax and CANAL+.

Women in Entertainment Breakfast - Powered by CTICC and presented by EarCandy
The Women in Entertainment Breakfast stands as a highlight in the FAME Week Africa calendar. It's a platform for women to empower one another, share experiences, and address gender disparities prevalent in the industry. Attendees can network, learn, and gain insights from keynote speakers.

The FAMEeous Party at Cabo Beach Club
The FAME After Dark experience is a must-attend event, celebrating African achievements and aspirations inspired by the philosophy of Ubuntu: "I am because we are." It fosters inspiring conversations, forges connections, and fuels career growth for creatives across Africa and beyond, all set against the backdrop of live music performances under the African sky.

Un-matched, Un-masked, Un-missable: Content Sessions
MIP Africa offers unparalleled opportunities for content creators, producers, buyers, and sellers. It facilitates pre-scheduled, one-to-one matchmaking that can lead to life-changing opportunities. With over 160 compelling content sessions and networking events, it's a dream come true for creative professionals.

Project Pitches: Take Aim...
Project Pitches at MIP Africa 2023 provide the chance to present projects to industry professionals who have the power to green-light ideas. With the right support, these visions could reach millions of viewers worldwide, opening doors to new opportunities and relationships.

FAME Shorts Film Festival at The Labia Theatre
Discover the best of independent African cinema at the FAME Shorts Film Festival. This event showcases thought-provoking films from innovative independent filmmakers across the continent. With categories judged by industry experts, it's a platform for aspiring filmmakers to showcase their work and engage with industry professionals.

Vogue Nights Cape Town – District 6
Step into the vibrant world of voguing at Vogue Nights, celebrating a dance style and culture that originated in New York City's ballroom era in the 1980s. Voguing, with its intricate movements and fashion-inspired poses, offers a safe space for LGBTQ+ communities, challenging societal norms and fostering self-expression.

The Mixtresses – The Studio at Rockefeller Hotel
Part of Muziki Africa, the Mixtresses event celebrates gender diversity in the music industry, shattering stereotypes and promoting inclusivity. Female DJs, often underrepresented, have a platform to showcase their skills and inspire future generations.

Martin Hiller, the visionary Event Director for Fame Week Africa, declares that the event is a game-changer for African and global creative professionals. With a myriad of content sessions and networking opportunities, it's where dreams can become reality.

FAME Week Africa promises to be an event like no other, showcasing the immense talent and innovation thriving across the continent. Get ready to be inspired, connect with industry leaders, and witness the magic of creativity. Tickets start at R750 for all three days. Join us from September 4th to 6th, 2023, at CTICC 2, Cape Town. Visit www.ctiaf.com for more details. It's time to celebrate Africa's creative brilliance!
[Submitted by Kevin Rademeyer]

Cricket South Africa (CSA) and THIRSTI, the natural spring water brand, are pleased to announce a three-year partnership which will extend to key properties. THIRSTI started its natural spring water production at the end of 2015, and in a relatively short time achieved market listings in all major retailers throughout South Africa. With its iconic range of still, sparkling and flavoured natural spring water, as well as their vitamin-packed sports drink ISOFIT+, the partnership is fitting for both hydration and rehydration on and off the pitch.

Proteas Men, Proteas Women, SA A, SA u19 Women, SA u19 Men, National Academy Women, National Academy Men, and Protea Women National Camps are the CSA properties set to benefit from this partnership.

With a steadfast focus on sports sponsorships spanning multiple sporting codes, THIRSTI already partner with the Springboks, the Comrades Marathon, Supersport United Football Club, The Sharks, The Bulls, Nedbank Running Club and the ABSA Cape Epic.

Commenting on the partnership, CSA Chief Executive Officer, Pholetsi Moseki said:

“CSA is pleased to partner with a hydration outfit of such acclaim. THIRSTI is a compelling brand which has a strong focus on sport, and we are thrilled that they have cast their attention in our direction. This confirms cricket’s appeal as a formidable brand which continues to stand on its own. I thank THIRSTI for choosing to partner with us as we journey to position cricket as a powerful sport in South Africa. We are looking forward to a fulfilling and mutually beneficial three years.”

THIRSTI Managing Director Rob Hoatson believes that CSA has turned a corner and is steadfast in their ambition to reach new heights;

“Our love of cricket means that we have always kept our eye on the ball for such a sponsorship opportunity. When an invigorated and motivated management team approached us, we had no hesitation in partnering with an organisation that is wholeheartedly determined in ensuring that the sport is not only better than it’s ever been in our country, but is presented to the fans in a professional, passionate and patriotic manner inside and outside the boundary ropes.”





ABOUT THIRSTI

THIRSTI started production at the end of 2015 with their iconic Still and Sparkling ranges. 2019 saw the release of the ultimate sports drink, ISOFIT+, and a bold THIRSTI Flavours range was added in 2020. With its unique taste, attractive design, and a pH level of 8, THIRSTI has made massive strides in its relatively short time in the market with listings in all major retailers throughout South Africa. THIRSTI has a strong focus on event sponsorships across multiple sporting codes including rugby, football, running, cricket and mountain biking.

For more information about THIRSTI, please visit www.thirsti.co.za

[Submitted by Estea Rademeyer]

The realm of women's cricket has embarked on an awe-inspiring journey of growth, and the numbers from the ICC Women’s T20 World Cup 2023 serve as a resounding testament to this remarkable ascent. With an astounding uplift of 26% in video views across all ICC digital platforms, the 2023 edition amassed a staggering 1.39 billion video views compared to the 1.1 billion garnered by the 2020 edition in Australia.

What's more, the ICC website and app witnessed the highest-ever audience for a women's cricket event, recording 12.5 million unique users across both platforms. This astonishing figure is a 20% surge from the Women’s Cricket World Cup 2022 held in New Zealand. Undoubtedly, this surge in numbers underscores the dividends reaped from ICC's strategic investment in an array of groundbreaking features, an industry first for a women’s cricket event.

One of the standout innovations was the VR ShotTracker, which enabled fans to experience augmented replays of every six, offering an immersive view of the game's most electrifying moments. The inclusion of a vertical video feed, featuring in-game highlights and match recaps, kept fans engaged and up-to-date. Additionally, the in-stadia activations for attending fans added another layer of excitement to the entire experience.

The ICC's alliance with Meta bore fruit yet again, with the primary objective of enhancing awareness of the event among a younger and more diverse audience in India. Collaborating with three Instagram content creators, the ICC presented non-traditional content pieces, including an Indian cricket team singalong, humor-infused skits involving players (in Hindi), and empowering segments celebrating the event's participants. This inventive content series struck a chord, amassing a remarkable 344 million video views for just 14 individual Reels.

Speaking on this resounding success, ICC Chief Executive Geoff Allardice stated, "The ICC Women’s T20 World Cup 2023 broadcast and digital numbers are another example of the excellent progress that is being made to accelerate the growth of women’s cricket." Clearly, this ascendancy of women's cricket is not just an isolated event; it is part of a larger strategy to captivate fans and engage new audiences through ICC's Women's events.

The ICC Women's T20 World Cup 2023 transformed the landscape of women's cricket in South Africa with its exhilarating and competitive matches. Moreover, the event managed to attract increased engagement in key markets such as India and the UK. Allardice expressed his delight in this multi-faceted success story, which doesn't merely halt at one event but continues throughout the year, nourishing the insatiable appetite for engaging content among cricket enthusiasts worldwide.
[Submitted by Estea Rademeyer]